Competitive Review
A brief overview of the companies in our market.
August 18, 2011 @ 1:30 pmAdopt Us Kids
Key Takeaways: Personal stories resonate well with visitors. Larger photo help connect with this kids.
Bethany Christian Services
Key Takeaways: Social network integration helps keep the conversation going and entices prospective families to learn more.
Christian World Adoption
Key Takeaways: Clear call to actions help engage visitors. Having a phone number on the page helps establish trust. A clear navigation structure is a must.
Families for Children
Key Takeaways: Introduce large, friendly, photos that are friendly and make people want to adopt. Don't overwhelm your visitors with large blocks of text; break it up and make it more accessible.
SPCA
Key Takeaways: Press releases and achievements highlight the effectiveness of the organization. Have a clear call to action for donations. Large graphics make me want to adopt NOW.