define

kick off

• goals
• discussion_points

customer

• web_audit
• analytics
• usability
• customer_interviews
• web_specifications
• customer_segments
• customer_profiles

company

• company_interviews
• service_strategy
• market_snapshot
• competitive_review
• business_metrics
• goal_mapping

creative direction

• creative_overview
• voice
• visual_themes
• color
• type

wrap up

• opportunities
• blueprint

frame

concepts

• mind_mapping
• content_notes

content

• messaging_outline
• messaging
• content_draft

structure

• sitemap
• page_descriptions
• wireframe
• prototype

SEM

• keyword_list
• keyword_map
• PPC (n/a)

implement

print design

• small_stickers
• large_stickers
• table_tent
• large_poster
• t_shirts
• teamleaderform

web design

• visual_design
• asset_creation
• photography

front end code

• campaignmonitor
• CSS_stylesheet
• XHTML_template
• front_end_code
• integration (n/a)

maintenance

• photoshop_templates
• style_guide

evaluate

metrics

• final_products
• analytics
• interview
• health_meter
• opportunities