Messaging Outline

Let's establish some ground rules for how we're going to write on the site. Flock.com already does a tremendous job communicating a warm, friendly, engaging personality. But here's a few additional concepts to keep in mind as we write.
Messaging outline:
  • T-shirts:
    Front: On June 8, 2006 I will feed 20 people without lifting a finger or a fork
    Back: You can too. Change the Face of Hunger, Skip Lunch URL
  • Poster: On June 8, 2006, you can feed 20 people without lifting a finger or a fork. Skip lunch on June 8, and and donate your lunch money to www.whatever.com. Even a donation of just $10 is enough to provide 20 nutritious meals to needy families and seniors in our community.
  • Stickers: Faces of Hunger
  • Flyers:
  • Large Stickers:
  • Check inserts:
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