Messaging

Here is where we come up witht eh top level marketing messaging that will drive the rest of the copy and tone of the all the marketing materials.

Top-level messaging:

Change the Face of Hunger, Skip Lunch

Other concepts
Change the Face of Hunger, One Meal at a Time

For the campaign we are going to be using emoticons that help represent feelings expressed when hungry. Here are the first batch of ideas:

The Faces of Hunger

  • Dazed
  • Irritable
  • Hopeless
  • Sluggish
  • Volatile
  • Crabby
  • Confused
  • Weak
  • Distracted
  • Desparate
ZURB | On the web at www.zurb.net. Give us a call at 408.341.0600.
All information provided here is copyright ZURBwired.