Content notes

Based on the content we've mapped out, what are the core concepts we need to tackle and get across in the content? We identify them here and dig deeper into each one. The content notes are meant to happen in dialog with the wireframes where we try to solve these problems in some sort of page context and site flow.
Content notes:
  • Make sure that we show the diversity of the people in the area who are hungry, not just the ‘stereotypical’ guy with the stubbly beard.
  • The face of hunger is not what you would expect, because 60% of the people we serve are working families with children and 20% of the people will serve are seniors
  • There’s not a big difference between the face of hunger and your own face…could be your neighbor, or could be you
  • People who are struggling to pay rent, food, medical expenses
  • At $6.75 an hour, it’s hard to get ahead
  • 50% of families who are involved earn less than 10K a year
  • The food bank is a bridge to help over a rough time, it isn’t a long-term solution for families
  • Serve 156K a month, distribute 30M pounds of food a year, we provide a food element to 700 nonprofit organizations
  • A donation to second harvest is a donation to all 700 agencies
  • They don’t turn anyone away: someone who came to them would be referred to 800 number, would be told how to get emergency food at that particular time
  • Focused on nutrition, we’re trying to move away from the image of put a can in the barrel, give us the dollar so that we can buy perishable items, fresh fruit and vegetables in order to give them a nutritionally balanced diet we have to supplement
  • Make it a well-rounded meal
ZURB | On the web at www.zurb.net. Give us a call at 408.341.0600.
All information provided here is copyright ZURBwired.