Finding your voice

Setting the tone for this campaign is key. We've come up with a good direction here that can help shape things to come in the next 24 hours.

In all of our marketing materials we must establish a tone. For this June 8th event all messaging content and visuals should be:

  • It's easy to do
  • You can make a big difference
  • It's only one day
  • It's simple
  • It's so easy
  • Your one lunch can buy twenty lunches
  • You skip lunch, and your lunch buys for twenty people….
  • It’s straightforward
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