Establishing a visual theme

Wow! We're cookin' now! Some bold statements going on with few lines. Simplicity is king of all today.

Visual Themes

After starting the day with a theme of Tackle Hunger, Pass On Lunch, we strugled to come up with a visual that would connect with our audience. We went back to the drawing board to focus on the actual feeling of skipping lunch.

One of the brainstorm boards

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