Goals for this project

Objectives

• In 24 hours build an entire campaign that Second Harvest Foodbank can use for it's June 8th skip lunch event.
• Work with our partners (Village Printers and Zazzle) to get all printed materials done in a day.
• Shoot out emails to our database list
• Create all PR materials that might be used in the month before the event

Campaign Goals

1. Fundraising goal: $100,000!
2. Participation goal-10,000 people!
3. Awareness goal-aware of hunger in the Bay Area
   • Number of kids who are at risk of going hungry during summer
     (124,000 in Santa Clara and San Mateo Counties)
4. Media awareness-Campaign date is 6/8/06
5. Moving from passive participation to full engagement
6. Strengthening corporate relationships
7. Community Building
8. Build constituents via email list
9. Nonprofit leadership