Customer segments

	Large Company 1,000+	Large Company -1,000	Individual

Reach	Large	Small	One on one
Evangelism	Level of evangelism varies based on corporate culture; vision and direction of community relations department	Tend to be more evangelistic if they sign on in the first place	If this person is a 'connector' personality, their impact could be huge
Company-wide participation	Lesser chance based on sheer volume	Bigger chance because of more direct communications	Not applicable but can drive participation into larger groups with whom they're involved

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