Company interviews

why are you here doing this today? Robert: good cause to make sure people don't go hungry, that they understand it is a bigger problem than people think and to do that in a creative way

Amy: she's donating her time – special place in her heart for non profits, organizations that don't have $$ to throw at a problem – but need to think creatively to solve problems – this is especially challenging because of lack of $$ and lack of time

Michelle: today is a crash course in hunger awareness day, being part of a team, use gifts and talents to benefit others – interested in furthering the cause

1) wow factor – what message/approach do you think will have an impact
Robert: give a face to hunger

Amy: email contact

Michelle: 1 person can make a difference – empower others by example

2) worries for today
Robert: technical aspects, having capacity to take care of what we need, making sure team stays energized

Amy: getting people to work together – using everyone's talents The day – something happening that preempts media coverage

Michelle: running out of steam

3) what are your experiences with hunger
Robert: being in college and eating top roman – working long days without much food and how it affects brain power

Amy: hunger is a basic need – without food nothing else can be accomplished – maslov hierarchy of needs Zach: don't like it – don't want to do it

Michelle: being on a limited budget in college – low frequency of meals – not having food choices – low frequency of meals

4) what's the best way to connect with the public
Robert: honesty – short, simple bold words, that really connect and drive home to people – give them a sense of emptiness through branding

Amy: face on hunger – tell an individual story – testimonial – follow up thankyous from the kids who benefited

Michelle: communicate message in a variety of formats

5) describe a 2-d visual to communicate hunger
Robert: empty plate or glass, table setting without food

Amy: diverse people in football uniforms – out of context -old lady in football uniform

Michelle: expressionless face

6) what part of today gets you excited
Robert: working with new people and seeing how we can engage with eachother –

Amy: having zach here – seeing little wins throughout the day – instant gratification Zach: finally in ca and meeting people – getting off plane

Michelle: commitment of people in both organizations to take a day and devote to this events

7) what would you personally view as successful for today
Robert: have something tangable in somones head so they start spreading the word

Amy: have shfb one step closer to online communication – accomplish ½ of what's on our list

Michelle: tag line, commitment form a high profile organization, marketing plan for event