Currently I am in the process of reading a number of books that I have yet to write a
review, but they all have something valuable to take away. I am one of those people who
seems to continuously read a number of different books at the same time.
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The Savage Nation:
Saving America from the Liberal Assault on Our Borders, Language
and Culture
Michael Savage
book url: www.michealsavage.com
buy it: amazon
Seemed like a must read. Savage's reach is now into the millions and his shoot from the hip style
has generated a large listening audience. If you go to amazon it is interesting to see the wide
range of people writing reviews. Very polar.
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Survival Is Not Enough
Seth Godin
book url: www.zoometry.com
seth's url: www.sethgodin.com
buy it: amazon
Based on the idea that all companies must change and evolve or face extinction,
Seth compares this with Darwin's theory of evolution.
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Free Agent Nation:
The Future of Working for Yourself
Daniel H. Pink
book url: www.freeagentnation.com
seth's url: Just One Thing
buy it: amazon
A view of the new American worker that Daniel documents through his US travels.
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Wired Words:
Language Is the New Identity
Steve Morris
buy it: amazon
An interseting, easy to page-thru book that has some interesting points on using words in
the wired world. Overall I think Steve makes some good points about using words to help
define your company identity, but I feel some of it is less about the internet and more
about simply connecting with your customers in a language they can understand.
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Simplicity Marketing:
End Brand Complexity, Clutter, and Confusion
Steven M. Cristol, Peter Sealey
peter's company url: peter_sealey
buy it: amazon
A book about reducing the choices of consumer goods and services that companies offer. Consumers
are overwhelmed by the complexity of choices they need to make on a daily basis.
The four strategies introduced in the book are the 4 R's: Replace, Repackage, Reposition, and Replenish.
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Web Redesign:
Workflow That Works
Kelly Goto, Emily Cotler
book url: www.web-redesign.com
kelly's url: www.gotomedia.com/
emily's url: www.waxcreative.com
buy it: amazon
A five-step strategy guide, called the Core Process, that outlines the front-end re-design process. It has
many real world examples with interesting recommendations, guides, and forms. I found that my process was
very similar to their outline. I guess after you build enough websites you start to see patterns. As a whole
this book is easy to page through and can be used as a good desk reference for quick inspiration.
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Homepage Usability:
50 Websites Deconstructed
Jakob Nielsen, Marie Tahir
book url: useit.com/homepageusability/
jakob's url: www.useit.com/
buy it: amazon
Jakob creates another interesting book. Surprisingly for a guru on usability that has nearly zero graphics
on his own website, this book has a ton. Homepage Usability begins with 113 tips on homepage design, while the
rest of the pages are in-depth analysis of homepages.
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The Art of Innovation:
Lessons in Creativity from Ideo, America's Leading Design Firm
Tom Kelley, Jonathan Littman (Contributor), Tom Peters,
book url: www.theartofinnovation.com/
ideo url: www.ideo.com/
buy it: amazon
So the best part of this book is the fact that Tom Peters has a forward in it. Tom seems to have the world
record for forwards in a book. He is kind of like the John Candy of the business book world. After working at
IDEO for a brief period of time and going through the Stanford product design program, I didn't get tons of
new ideas out of the text, but I would recommend the book to those that want to understand the methodologies
presented.
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The Pleasure of Finding Things Out, Jeffrey Robbins (Editor), Richard Phillips Feynman
The Prince, Niccolo Machiavelli
48 Laws of Power, Joost Elffers, Robert Greene
So what is the point? I always wondered why people spent the time to write their reviews.
I find it a challenge to articulate ideas and share my thoughts. Perhaps you might be inspired
to read one of the books.
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