As I read this article on IDEO's brainstorming philosophy this quote stuck out. The article is a plug for Tom Kelly's book The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm . This is the fifth piece I have read that plugs the book. The book has only been out a few months, and it seems to be doing quite well. As far as I know this is his first book which makes it even more exciting. I am amazed by how fast information flows. In front of me the book sits, which was given to me by my old boss last week.

What is it that makes this a compelling book? For me not so much the content (I have been inundated with these ideas the last eight years), but the fact that IDEO has really begun to understand the power of media and information while still focusing on being a design consulting company. Tom has leveraged the "new economy" in ways that propagate his message. What is that message? Repackaged philosophies that IDEO has used for years- Innovation drives successful companies. Companies that innovate drive our economy.

Perhaps Tom's next book might be on how information and propaganda can drive innovation (or at least a book on innovation). Our stock market might appreciate this effort.