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ZURBwords
The Power of Words.

tuesday, march 6, 2001

The Best of Bad Times(the standard)
Notes From the Epicenter: Soul Searching in San Francisco(creativepro)
Management: Discarded Dreams of Dot-Com Rejects (New york times)
Surviving the dot-com downturn(zdnet)
Surviving the dot-com downturn(msnbc)

It looks as if the press is riding the dot-com downturn just as fast as it hyped it up. I can't help but think that media has played a huge role in creating this stir in the market. Information moves 10 times faster than it did just five years ago. It is very hard to believe everything you hear because there is no time to evaluate whether the source is reliable.

As I read these articles there is an air of "this is not so bad after all." It is strange reading these articles because I feel like the authors take no responsibility for the rise and fall of the dot-com community, almost as if they were outsiders. The reality is that we are in the information age, and communication has now become a huge part of our economy. We live and die by words. Words blend with business. Ever wonder if you were reading an article or advertisment? Whether the journalists agree, the impact of reporting has a huge influence on companies both for the good and bad. Am I frustrated by the press? No, but I am cautious of its power.

I am excited about the power of words as we head deeper into a wired world. Those that can use words effectively will have a great advantage. Those that can determine what is hype and what is garbage will also benefit. How can you tell? Read, read, read.

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