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  front page something different? comments? |
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 Reading an Article monday, february 19, 2001  Every time I write a piece in ZURBwords I try to think about how an audience might read the words. Writing on the web is a different experience. There are things that you just can't get away with that you could in a book or magazine. Precision, brevity, main idea, and strong keywords are extra important to the web. I did a little research. As I was reading this article it seemed to make sense, but I realized that this structure
is quite limiting. It doesn't lend itself to creative writing very easily. In this study the
testers naturally assume people are busy, in a rush, and looking to move on. This might usually
be the case on the web, and even true in life, but it is not a law. Give a user a reason to
read and they will take the time. Sometimes the tasty morsels are in the middle of the cookie.
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