This was a "save your ass from getting sued" sign. In other words, a sign meant to "inform" but not "alarm". The sign was in black and only noticeable if I was really looking at the pump. The posting was discrete enough that 20/20 would be delayed awhile before catching on to the problem.

The photo I took at Treasure Island was an interesting contrast to the automated pump I used. It was abandoned and out of service. The empty scene, however, made me remember the times when the service man would wash your windows while he pumped your gas. Gas stations were one of the few remaining services that I can remember someone helping you with a task. I feel a bit old talking about the pump man, but it makes me feel good.

Great design has a responsibility to inform, but also create a sense of warmth and assurance. As technology becomes more advanced design will need to address these issues. Slapping a sign on afterward will not suffice.