Overview

• Goals

Customer

• Analytics
• Customer Interviews
• Customer Segments
• Customer Profiles

Company

• Service Strategy
• Company Interviews
• Market Snapshot
• Competitive Review
• Business Metrics

Creative Direction

• Creative Overview
• Voice
• Visual Theme
• Color
• Type

Wrap Up

• Opportunities
• Blueprint

Opportunities

• Brainstorming
• Making Lists
• Mind Mapping

Content

• Content Outline
• Messaging
• Content Drafts

Structure

• Sketches
• Work Flows
• Page Descriptions
• Mockups
• Sitemap
• Prototype

Wrap Up

• Functional Requirements
• Development Plan

Overview

• Print Notes
• Web Integration Notes

Visual Design

• Visual Assets
• Page Designs
• Style Guide

Print Deliverables

• File Templates
• Print Designs
• Final Pieces

Web Deliverables

• XHTML Architecture
• Q.A. Checklist
• Production
• Cheat Sheet