The donor packet is the first impression to learn more about Pie Ranch and why a potential donor would give money to the Reach for the Pie Campaign and what it's all about-- how will the world be a better place? It needs to speak to the board appeal of Pie Ranch: Urban Youth Education for kids from under Resourced Communities, Sustainable Farming, Sustainable Development Coastal Conservancy, Community, Local Health-full Food

• What is Pie Ranch?
  • Community & Youth, Food and Farming, Environment & Sustainability
• What we want them to feel
  • Confidence in the program
  • Inspired to take action
  • Connected to the Community
  • Educated through Pie Ranch
  • Enabling Education, Leadership, Sustainability,
  • Contributing to a solution
• How can they help?
  • details on types of gifts:money, stocks, assest, real estate
• What the project will cost?
  • This reassures the donor their money will be spent wisely and is part of a plan-- they know where it's going, smart vehicle for change, lot of bang for you buck-- the prius of non-profit
• How will your contribution be honored?
  • How will it inspire others to make contributions?
  • Sell the benefits of the barn dance not the barn, etc
• Who's doing it, what are their backgrounds, and why they'll be successful at this?
  • Leadership
  • Board of directors
  • Founders
  • Capital Campaign Cabinet
  • Volunteers
  • Passion
• Who's already supporting it?
  • Foundation Grants
  • See yourself in a description of the donors: CEOS, Artists, VC's, Community Leaders, Members of the food chain, supply and demand
• Talking points doc
  • Quotes From the kids
  • Press Mentions
  • Photos
  • Draw from Creative Overview
  • Community & Youth, Food and Farming, Environment & Sustainability