Our group of twenty-five coffee-fueled ZURBians spent the first part of the morning and some of the afternoon separated into small teams to collaborate on different aspects of the project from business goals to the creative direction.
After a couple iterations, we decided on a direction for a color palette to use for the print and web pieces throughout the project as well as the visual theme that these colors will be applied to.
Out of our team of twenty-five people, a small team of four gathered together into one of the side rooms at ZURB to work out the business goals to keep us honest and on target with our deliverables. These goals will now act as the foundation for the entire ZURBwired design marathon.
We'll have 25 passionate, talented people together for 24 straight hours to help Pie Ranch meet their goal of creating a "Reach for the Pie" campaign to establish an education center and "Dinner with Adelaide," a summer farm fundraiser dinner.
Updates will be posted throughout the day to the ZURBwired Project, so check there for the latest.
A single, coffee-fueled 24-hour marketing marathon dedicated to the "Reach for the Pie" and "Dinner with Adelaide" campaigns.